Focusing on Trust
Trust is not just a preference, but a necessity. Generational differences are already redefining the expectations, beliefs, and behaviors of consumers, patients, and employees. Amid these changes, understanding how trust is experienced—then built and sustained—has never been more foundational to delivering care.
- Consumers are nearly 300% more likely to recommend a healthcare organization if they trust it.
- Patients are 65% more likely to recommend a healthcare organization if they trust their care team.
- Employees are 370% more likely to recommend their employer as a place to work if they also said that they trusted their organization.
