NRC Health’s Post

How I Dominated Amazon with a Healthcare Product 📈🛒 Listen to the full conversation now: https://lnkd.in/gyyVvHbf #matthewfraser #immatthewfraser #amazonmentor #amazoncoach #ecommercementor #ecommercecoach #ecommerceadvice #amazonadvice #businessstrategy #amazonmarketplace #amazonfba #passiveincome #amazonsales #healthcaresuccess

⛓️💥 Our healthcare system is broken. It's wildly expensive; it was systemically built with discrepancies; and it doesn't prioritize preventative care. 👀 As a result, Amazon and other major tech players have taken notice. Something needs to change. Modern patients want modern healthcare. 🤔 How do you think the "Amazon Effect" will disrupt the healthcare industry as we know it? ❤️ We'd love to hear your thoughts in the comments! #propelhealthadvisors #theamazoneffect #modernhealthcare #patientfirst #healthcareinnovation

Check out this great article about Get Well in Forbes!!! 

Walmart is bowing out of the healthcare business as it moves to close all 51 of its health centers. The decision comes about five years since entering the market, and a little over a year since rival Amazon.com completed the purchase of own healthcare provider, One Medical. The move underscores the challenges of trying to disrupt a highly entrenched industry—especially for a company whose chief purview lies elsewhere -- and can provide insights for retailers that, like Amazon, are forging ahead into the healthcare space. https://lnkd.in/etSnnrtG

Imagine if you could go to one place, available 24/7, to access all your benefits, get the unbiased medical guidance you need, and then have instant access to a doctor or other healthcare professional with no separate logins or membership cards needed. This is what Transcarent aims to provide with its new product, WayFinding. Forbes covered the launch of what could be the Amazon for healthcare and what its implications for the future of healthcare navigation could be: https://lnkd.in/eB9eHENd

Amazon entered the Telehealth market a few days ago 🚀💊 Amazon has launched Amazon One Medical that’s focused around upfront pricing and easy access for virtual visits. And for Prime members, they’re apparently throwing in discounts on meds via Amazon Pharmacy. 🏥📦 The impact to date is that Hims & Hers Health Inc. - a US major operator in this space - saw their stock drop 22% 📉. Big competition. This has me wondering: • Is Amazon setting the standard for accessible, affordable care? 🤔 • What happens to smaller players in the space? 🚪. Will it force more innovative thinking or it could stifle competition? • Could this lead to more healthcare consolidation (perhaps not in a good way for the market as they corner another segment)? 😬 Amazon’s boldness always impresses, but is this the disruption healthcare needs? Historically we’ve seen big players enter some markets and fall flat. Similarly, we’ve seen companies raise huge amounts of cash from the outset and then be forced/struggle to deploy it and then implode (either generally or within that market) later down the line. What do you think? Let’s talk. 👇 #healthcare #innovation #telehealth #digitalhealth

Maintaining a seamless patient portal experience is a constant tightrope walk. 🎪 No glitches, no surprises for patients – that's the goal. That's exactly what Gundersen Health System faced when implementing Amazon Connect. Their biggest concern? Disrupting their patients' experience. The solution? A meticulous testing process with a human in the loop at every step. The result? Patients never noticed a difference. Seamless service, without a single complaint in over two years. Check out the full case study at https://bit.ly/3WBnuhm

Digital Care Pre-requisites Successful digital solutions require both thoughtful provider push and consumer pull. TikTok and Amazon illustrate it perfectly. Amazon shoppers are possibly more fulfilled by the purchase process than the actual product when it arrives. That’s “consumer pull”!   Digital care has a lot to learn from them.   Provider push certainly has its problems, but the bigger weakness in medical digital care is the lack of patient pull. And it shouldn’t be so.   It’s seldom a question of whether patients want a digital solution – it’s all around them. And because most health systems are based on problem solving, patients are pre-disposed to be interested. This should work!   But patient communications must be easily accessed, relevant, and concise. Supplying patients with digital care that combines the nerdiness of EHR systems with the excesses of marketing-speak fail to entice. Obsessive confidentiality practices make access painful for many; patients have a narrow definition of relevance; and their anxiety makes them intolerant of fluff.    Digital care is a critical channel to patients, so we can’t pollute it with poor access and unnecessary communications – especially bills. Once polluted, it takes a very long time to clean up. #digitalcare #digitalhealthcare #medicalapps #patientcare

Alright, let's talk about the 800-lb gorilla making waves in healthcare: #Amazon As a healthcare market research consultant, their ambitious game plan to create a more seamless healthcare ecosystem has me super intrigued With 150M Prime members, Amazon has a massive existing user base that can help drive adoption of new healthcare offerings Its strategy revolves around integrating virtual care, in-person primary care, and pharmacy services into a seamless consumer healthcare platform Here's a few key tactics that stood out to me: "𝗔𝗹𝗹-𝗶𝗻-𝗢𝗻𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲" Amazon Clinic (virtual care marketplace) + One Medical (in-person primary care) + Amazon Pharmacy = one integrated experience. Providers can also request medication consultations from the pharmacy, facilitating better medication management. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗣𝗿𝗶𝗺𝗲'𝘀 𝗠𝗮𝘀𝘀𝗶𝘃𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗕𝗮𝘀𝗲 With 150 million Prime members, Amazon can acquire healthcare consumers cheaply. Offerings like the $9/month One Medical membership for Prime allows for cross-selling of services, enhancing the value prop of the Prime membership. 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹 𝗘𝗳𝗳𝗲𝗰𝘁 By bundling healthcare into Prime subscriptions, Amazon can subsidize losses while building long-term engagement, with the goal being to drive more Prime sign-ups and increase downstream revenue. 𝗙𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Amazon's partnership with Omada Health for "Health Condition Programs" signals a push toward driving consumer engagement and behavior change beyond just care delivery. This focus on long-term engagement and health outcomes can differentiate Amazon in the healthcare world. 💡 While being seen as a healthcare company is a challenge for Amazon, its integration across services, existing user base, diversified revenue model, and engagement focus could position the behemoth as a formidable disruptor in the US healthcare landscape. #healthcare #strategy #amazonhealthcare #consumerhealthcare =============================== PS: Hey there! I'm Jess, a market research consultant specializing in the healthcare and animal health industries. I help clients navigate market complexities and capitalize on growth opportunities through customized research and analysis. If you're interested in discussing how current and emerging trends could impact your business or strategy, let's connect!

Amazon continues to move into Healthcare in a BIG way → They’re strongly developing their One Medical Pay-Per-Visit service → Amazon Pharmacy now does same-day delivery in certain cities → They’re exploring AI options to improve patient care Amazon's not just dabbling in healthcare... They’re treating it like a huge growth driver. Fascinating times ahead for those in the industry. If you want a more detailed breakdown of the Amazon Healthcare story, check the article in the comments 👇