Consumers are always online, and the vast majority rely on ratings and reviews for decisions both small and large.
- 45% of consumers have viewed online provider ratings/reviews
- 29% claim viewing online ratings and reviews is their first step in doctor search
Within healthcare, transparency is paramount for consumers seeking the full story on services of unparalleled importance. Many healthcare providers are initially hesitant to post their performance data online, but consumers remain steadfast in their desire to know what to expect before receiving care.
Consumers are prepared to reward transparent healthcare providers with not only their business but their advocacy - recommending providers to family, friends, neighbors, and anyone with an internet connection.
Download the white paper to read the full results and analysis from this nation-wide survey of over 3,000 consumers.
Download the complete white paper!
FOR MORE ABOUT NRC HEALTH
Call 800.388.4264 or visit nrchealth.com.
2015 Healthcare Consumer Trends:
Emergence of Ratings, Reviews, and
the Digital Decision Maker